Staying on top of social media in today’s fast-paced environment can be tricky. There is a constant stream of content being created, and those who fail to keep their feeds fresh are left behind. Having an active presence across a multitude of social platforms is a great way to stay at the forefront of the minds of your current and potential customers.
So, how do you manage a busy social media schedule when there are so many platforms screaming for your attention?
Firstly, you take a deep breath.
Secondly, you check out the overview of our 6 favorite tools to help you manage social media.
Here are some of the best online tools to manage a busy social media schedule.
For a great outcome of all your efforts create a solid content marketing strategy first and build a consistent online presence on that basis.
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1. HubspotWe may be slightly biased here (Hubspot is our tool of choice), but Hubspot is a one-stop shop for everything you need when it comes to scheduling, social media, blogging, SEO, lead pages, sales data, CRM detailed reporting, and more. HubSpot is an all-in-one inbound marketing software. Did you know that DMM is a silver certified agency partner with HubSpot? Price range: $0/mo - $3.200/mo Free trial available? Yes! |
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2. HootSuiteHootSuite is a great tool when you are managing multiple social media accounts (especially if you’re an agency that may need to handle hundreds!). HootSuite allows you to schedule posts across over 35 popular social networks, and includes trainings that teach you how to think like a social media marketer. Whether you’re looking for scheduling, content curation, analytics, monitoring, team management, contest or more, HootSuite does it all. Price range: $49/mo - $599/mo Free trial available? Yes |
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3. MeetEdgarMeetEdgar is great because it automatically re-shares your content across various platforms. Re-sharing keeps your content fresh, drives more traffic and increases engagement. Repurposing older content means you don’t get stuck with nothing to share, and it means that people have chance to see content they might have missed before. Price range: $19/mo - $49/mo Free trial available? Yes |
4. If This Then ThatIFTTT (If This Then That) is a tool that can create reactionary responses to content you create by linking together different social media platforms, apps and websites. (Eg. Twitter, Dropbox, Google, Fitbit, and more). You can connect services with so called "Applets". That means: One service (eg Twitter) will do something (eg. share a blogpost) based on a trigger (eg. new post on your website) from another service. IFTTT helps your apps and devices to work together seamlessly. Pricing: $0/mo - $3.40/mo |
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5. BufferBuffer is one of the most popular scheduling tools around the world. It lets you schedule a post across a variety of different platforms, and allows you to individually customise each post for each of the different platforms you want to post it to. Additionally you get detailed insights in your posts analytics and engagement. Pricing: $0/mo - $10/mo |
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6. Sprout SocialSprout Social is a platform that allows the streamlining of real-time communication, as well as a host of other social media management tools. It’s helps sales teams to monitor their clients’ social media mentions, engage with brand advocates, schedule content in advance, and offers reporting tools. The four main pillars are: engagement, scheduling, analytics, and listening. Pricing: $99/mo - $249/mo Free trial available? Yes |
We hope you've found this quick guide useful!
These suggestions are just a handful of the tools that are available to manage and utilise the different social media platforms. From our experience it can be very helpful to have all your postings in one centralised space to get a good and quick overview.
If you want to focus on Facebook & Instagram - here's another tip: Familiarise yourself with the Facebook Business Suite. Since Facebook bought Instagram, you can schedule, edit & analyse your posts on both platforms in this business mananger overview. You can also reply to all messages and set yourself goals.