Google Ads

Every Agency approaches PPC from a different angle. 

We offer you the following 5 benefits:

1. We Optimize for Conversions
   Our aim is not to give you meaningless clicks or impressions - what the industry calls "vanity metrics". Rather we aim to give you leads that ultimately lead to sales. We care about your business and we want you to make the sale. We only optimize for the metrics you care about.
2. We Report 
   Every month we provide a straight-forward report that gives you and your team statistics that actually mean something to you. These reports are aimed at showing you what we have done but also give you information that is useful in your planning and sales activities. We also like to talk to you about your reports, so expect a phone call from your account manager as well.
3. We Integrate
   Our PPC is aimed at working with your overall marketing strategy to take your digital marketing to the next level. We like working on an integrated, strategic marketing plan that puts your Google Ads, along with you content creation and search engine optimization into your marketing mix to all work towards the same goals.
4. We Don't Use Autopilot
   On a daily or weekly basis, depending on the campaign and the goals of the campaign, we manually manage your budget. We don't automate anything! The reason behind this is that an algorithm can only work with the information we supply to it to make budgeting or strategic decisions. We find that the more intelligent reasoning we put into being proactive and strategic the better our ad campaigns perform.  
5. We Give You a Dedicated Account Manager
   Over time your account manager learns a lot about your business. Initially keyword research, a client consultation and a website analysis helps us understand the basics of your business. Your account manager learns your business cycles and seasonality, learns the jargon of your industry and where your targeting works best. They are also your port of call for questions, information or adjustments.